An anonymous reader writes
Elon Musk is having fun on Twitter, where he’s either promoting the new line of $20 “Boring Company” hats or trolling the media. “To preserve the transcendent majesty & specialness of The Boring Company cap, we are capping cap orders at 50,000 caps,” Musk tweeted Sunday, adding “Almost there …” Responding to a user who asked, “Is this really how you’re funding the boring company??” Musk answered “Yes.”
An hour later he tweeted that “Every 5000th buyer of our boringly boring hat will get a free hat signed by the delivery guy. That special hat delivery will take place deep within the real, but fictional (of course), tunnel we are building under LA while you drive the giant machine blindfolded. This will actually happen.”
And then hours later, Musk shared a fresh insight into his thought process. “The *real* money comes from merchandising,” he tweeted, adding “I learned it from this documentary,” sharing a video titled “merchandising” which, on closer inspection, turned out to be a clip from the 1987 comedy “Spaceballs” starring Mel Brooks.
Ironically, George Lucas had only blessed Mel Brooks’ parody of Star Wars with one condition: that no Space Balls action figure merchandise ever be produced.
Read more of this story at Slashdot.