Facebook has been in seriously hot water for its data monetization model almost from the firm’s beginning. The Cambridge Analytica, election meddling and fake news scandals have turned up the heat. Facebook’s problems aren’t limited to the public and government backlash that spans several countries; the firm faces potentially devastating legal threats too. On the surface, it appears to be a clear-cut issue: Social media and other tech companies must be reined in. Certainly, the EU thinks so, as is evidenced by its new GDPR.