Brian Solis: Sein #1 Tipp für Social Media Manager

Brian Solis: Sein #1 Tipp für Social Media Manager

Mehr Informationen? Hier klicken: http://www.big-social-media.com Brian Solis (Altimeter Group), Michael Buck (Dell) und Andreas Bock (Telekom) diskutieren a…

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Kevin Lau says:

A must watch video for every Social Media professional.

Anthony Rome says:

The end of business as usual. This is the philosophy I subscribe to…

Svenja Hintz says:

*Social Media for businesses is not about fanpages and followers. It’s
about new consumerism and business transformation.*

Customers and consumer behaviour change as a result of new technology.
However, social media shouldn’t be seen as a new form of marketing, it’s an
extension of business strategy.

It can not only add value to the company (as a channel to understand your
customers needs and cater for them) it can also save a lot of money
(decrease overhead as well as taking the right decisions in terms of
product development etc).

It’s all about understanding the bigger picture and articulating it in a
way that execs can see the relevance and longevity. 

Ana Lucia Novak says:
Michael Buck says:

Brian Solis`s advice on Social Media approach- how to create a digital
experience, how you measure it and what you need to do in order to free up
budget! Great Advice! SME Summit 2012 Amsterdam

Mackenzie Fogelson says:

*Are your clients social media skeptics? Try different lingo*
+Wil Reynolds is right. This video from +Brian Solis is a must watch that
explains how social media is just an extension of a business strategy. Some
key takeaways:

[1] *Change your terminology*
Social media = using technology to provide a digital experience. If you’ve
been getting reluctance from companies to spend their budgets on social
media (we have), try changing your terminology so that the client is open
to receiving the discussion.

[2] *Change their perception*
Instead of telling your client that they need to be on Twitter, help them
to understand that listening to what is happening on Twitter can save them
money. Change their perception of social media by speaking to what they
really want to hear.

[3] *Start with their pain points*
Don’t start out with social media as the solution. Start with their pain
points. What are their challenges? What are their constraints? Then explain
how social media can help.

Enterprise Strategies says:

Thursday Morning Wake-Up (via +Brian Solis): If you want to succeed, stop
talking about social media and start talking about the digital experience.

Janet Fouts says:

I appreciate the idea of turning the way we look at things to really talk
to the Csuite in terms they understand. The very word Twitter can turn off
people’s brains. Show ’em the data

Robert Andersen says:

Want extra cash work from home check out ONLINEJOBSFROMHOME.UPHERO.COM This
is how I’m making $400+ week Try it and watch. Hope this helps.

helena linda says:

My account is going mental with $130 to $240 per day. Checkout
SOCIALMEDIAMANAGER.ALLALLA.COM

Sheila Gregory says:

This is excellent advice, thank you Brian. This video really helps unveil
the thinking of a business owner as it relates to their objectives,
strategy and spending on Social Media.

Daniell Rasan says:

Thanks this video is amazing.You can? make money on
ONLINEJOBSFROMHOME.UPHERO.COM It’s? easy to work from home

Michael Buck says:

Brian Solis`s advice on Social Media approach- how to create a digital
experience, how you measure it and what you need to do in order to free up
budget! Great Advice! SME Summit 2012 Amsterdam

Victoria Mills says:

We’re reading his book ‘The End of Business as Usual’ at the mo – fast
becoming a big Brian Solis fan. Crystalises my thinking completely. Best 6
minutes of advice I’ve heard in a long time. @michellecarvill

Frank Gainsford says:

Great video on why a business should have social media. I found this video
when doing research on SEO (Search Engine Optimisation) and Social Media
Your approach to the question of Social Media is an eye opener, and needs
to be seen by more people. This same approach needs to be applied to SEO,
which in reality is the corner stone of any online campaign. SEO starts by
defining your target market, then making use of the language used by your
target market in the copy of all your online material.

Sara smets says:

Please stop talking about Social Media!

Wil Reynolds says:

A must watch video for every Social Media professional.

Simply Business says:

*Social Media for businesses is not about fanpages and followers. It’s
about new consumerism and business transformation.*

Customers and consumer behaviour change as a result of new technology.
However, social media shouldn’t be seen as a new form of marketing, it’s an
extension of business strategy.

It can not only add value to the company (as a channel to understand your
customers needs and cater for them) it can also save a lot of money
(decrease overhead as well as taking the right decisions in terms of
product development etc).

It’s all about understanding the bigger picture and articulating it in a
way that execs can see the relevance and longevity. 

Dennis Carpenter says:

I appreciate the idea of turning the way we look at things to really talk
to the Csuite in terms they understand. The very word Twitter can turn off
people’s brains. Show ’em the data

Danijela Petrovic says:

*Are your clients social media skeptics? Try different lingo*
+Wil Reynolds is right. This video from +Brian Solis is a must watch that
explains how social media is just an extension of a business strategy. Some
key takeaways:

[1] *Change your terminology*
Social media = using technology to provide a digital experience. If you’ve
been getting reluctance from companies to spend their budgets on social
media (we have), try changing your terminology so that the client is open
to receiving the discussion.

[2] *Change their perception*
Instead of telling your client that they need to be on Twitter, help them
to understand that listening to what is happening on Twitter can save them
money. Change their perception of social media by speaking to what they
really want to hear.

[3] *Start with their pain points*
Don’t start out with social media as the solution. Start with their pain
points. What are their challenges? What are their constraints? Then explain
how social media can help.

Robert Ramirez says:

A must watch video for every Social Media professional.

Frank Rodríguez says:

#socialmedia Si tienes 6 minutos …

Jan Borgwardt says:

*Ein Tipp von **+Brian Solis*
Interessantes Video. Eigentlich sollte das nichts neues sein, aber wer
verkauft sollte sich diese Worte noch einmal anhören. Vor allem etwas, wie
#socialmedia , das noch immer eher als fancy stuff, als als
ernstzunehmenden Kanal und Support für Kommunikation und Absatz gesehen
wird.

Wobei sein Tipp auch nicht nur auf Social Media zu beziehen ist. Sich diese
Denkweise immer bewußt zu halten hilft überall.

Lauren Gallo says:
Steve Plunkett says:
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